Café Barbera, the historic Italian coffee house established in 1870, participated in the International Franchise Show held in London on April 12–13, 2024. This event marked a significant step in the brand’s strategy to expand its presence in the UK market. The company aims to open 30 stores across the UK by 2030, focusing on both traditional outlets and its new 270-600 sq ft “Caffè Barbera Mini” concept, ideal for high-traffic areas like shopping centers, high street and transport hubs.